La New
International Corporation is in the retail industry and besides selling shoes,
it also customises shoes.
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| La New International Corporation's Brand Logo |
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| Welcome Note by La New |
Shoes can be custom made for people with special
requests and this is what makes the company unique in its selling point. For
example, if a customer has a distorted heel due to accident and wishes to buy a pair of shoes
to wear, he or she can approach La New, whereby the customer will undergo a
series of machines and tests to have the feet analysed and from there, a personalised pair of shoes will be made.
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| One of the Machines to capture Customer's Soles |
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| Another Machine to test out the Pressure of the Customer's Soles when walking |
The Company is attentive
to details and is very intensive in its research in terms of comfort, design
and health. Each pair of shoes undergoes stringent tests and analysis in order
to ensure that all customers feel comfortable when wearing and that the shoes
bought by them are worth the value. When we were brought to the test lab
centre, we saw various machines for different functions. For example, there was
a machine testing out the durability of the female shoes by knocking against
the heel for millions of times. This is to ensure that the heel will not fall
apart easily after the customer buys and wears it for long.
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| Physical Performance Test Lab Area |
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| Heel Testing Machine |
One of La New’s key values is to make sure that all pairs of shoes have to meet the company’s standard of procedures (SOPs) before releasing
them to the market to sell. This shows that the company is very serious about
its products and will want to provide the best for its customers. If La New does not accept the shoes that are manufactured, it will not sell to the customers at all.
La New markets itself as a retailer that sells shoes
that are good for health. La New has also came up with a product that
differentiates itself from its competitors in the market. That is the
‘Odour-Killer’ socks. We were each given a free pair of such socks that would
not give out smelly odour even if we wear them for 7 consecutive days. This
product is something that differentiates La New from its competitors as we were
given 2 pairs of socks to compare, one pair from La New and another pair from
its competitor. And after 2 of our fellow mates' experiment, it indeed showed
the results.
After visiting La New's Headquarter, we were brought to one of their retail outlets to shop. The employees were very passionate in serving us and there was even one coffee area for the customers to rest and enjoy the free beverages provided.
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| One of La New's Retail Outlets |
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Coffee Area
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| Group Shot outside La New's Headquarter |
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| Group Shot outside one of La New's Outlets |
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