Day 4 - Vigor Kobo

Vigor Kobo was our last site visit for this CEP Learning Journey. 

Vigor Kobo

     

     Vigor Kobo's Male Mascot

  

Vigor Kobo's Female Mascot

Before we were brought around the site to visit, we had a Do-It-Yourself (DIY) activity whereby we made our own pineapple tarts. I have always love participating in DIY activities as such activities give me a sense of satisfaction upon completion.

Before the DIY Pineapple Tarts Activities

Tools and Ingredients for making our own Pineapple Tarts

While in the process of DIY-ing

My DIY Pineapple Tarts are inside!

After we were done with the tart-making activities and while our pineapple tarts were being baked, we started on our journey through the factory.

While making our way up to the second level on the escalator, I was impressed by the Company's marketing strategies. Along the stretch of escalator placed the Company's mascots and fragrance smell of pineapple tarts surrounded the place when travelling up to the second level. We were showed the whole process of making the pineapple tarts and were each given a piece of fresh tart to try. Vigor Kobo uses the most up-to-date technology to manufacture its food products and strict hygiene standards are observed.

On the Escalator Up to the Second Level

Mascots along the Escalator

Pineapple Tarts Manufacturing Machines

All products made by Vigor Kobo are Halal-certified which means that Muslims can enjoy them too. The Company is also brilliant in its sales strategies. For example, in order to increase the brand and product awareness, Vigor Koko provides Company-labelled cartons for overseas customers who buy in bulk so that they can check in the cartons together with their luggages. When the customers wait at the luggage claim area to retrieve their cartons, the cartons which state 'Vigor Kobo' will be visible to the rest of the passengers which may make them curious as to what is inside the cartons. 

In order to differentiate itself from its competitors, Vigor Kobo has engaging activities to cater to visiting customers such as DIY pineapple tarts activities. Any left-overs in the manufacturing factory of Vigor Kobo will be used to feed pigs to minimise food wastage. 

I feel that my Company can focus more on its branding and marketing strategies online. Online methods such as marketing and responding frequently on social media platforms can be considered. By doing so, the Company's brand will be able to be made known to a larger group of target market which in turn can create a bigger loyal customer base.

Group Shot outside Vigor Kobo

And this marked the end of our 4D3N CEP Taiwan Learning Journey! Much feels and sadness. However, I have learnt alot during this whole trip and I definitely admire and salute those people working in the service industry.

Woohoo!

Time for my trip extension! Adios~